Sansan DSOC

Visualization of Business Card Exchange Data

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OVERVIEW

This project is a collaborative research project with DSOC, data integration division of Sansan, Inc. We have created two artworks, “Dawn of Innovation” and “The Essence of Serendipity” so far. Sansan DSOC is responsible for data analysis, Jemapur for sound design, and Qosmo for implementing the actual data visualization and technical execution.

※We use the anonymized data statistically within the scope of the Eight Service Terms of Use.

ARTWORKS

《Dawn of Innovation》(2019)

Japan has yet to free itself from its prolonged economic recession in a period often called the ”lost three decades.” However, recent research based on the Economic Complexity Index, an indicator of economic growth, has shown Japan is the world’s leading country in terms of growth potential.Dawn of Innovation is a thought-provoking interpretation of between-company encounters. It aims to inspire innovation through data visualization. The installation experimented with this encounter-based mechanism, hoping to foster innovation that can help to finally end Japan’s economic malaise. As preprocessing, tens of thousands of companies are classified into multiple clusters based on business card exchange data. The business card exchanges across clusters, which show connections between companies in different fields, signal the start of innovation.The installation represents interactions and collaborations that may have emerged from seemingly unrelated connections across industries. The business card exchange pattern that changes from day to day in accordance with the season and day of the week lets the viewer feel the pulsation of the Japanese economy.

《The Essence of Serendipity》(2020)

This interactive installation uses a three-sided display and hypersonic effects to express the essence of meeting face to face. In this era, AI prediction is increasingly accurate. Every experience is becoming personalized. We conduct daily work and life online. We encounter things we’ve never seen, also online. This is no longer distant fiction. Business card exchanges born from serendipity, and leading to innovation, form a network. The network is a microcosm of face-to-face encounters. Among them are encounters AI could not predict. In these, something special exists between those who connected. This installation extracts those encounters AI could not predict. It inspires imagination of that something special, revealing the magical quality of innovation-generating encounters.

AWARDS

On June 2019, Dawn of Innovation won the Visualization Prize at NetSci 2019, the flagship conference of the Network Science Society.


CREDITS

Dawn of Innovation

  • Data Analysis

    Takanori Nishida (Sansan DSOC)

  • Technical Direction

    Nao Tokui (Qosmo, Inc.)

  • Visual Programming

    Shoya Dozono (Qosmo, Inc.)

  • Sound Design

    JEMAPUR

  • Creative Direction

    Yoshiki Ishikawa (Habitech, Inc.), Sho Izumo (Habitech, Inc.), Naoto Yamawaki (Sansan DSOC)

The Essence of Serendipity

  • Data Analysis

    Takanori Nishida (Sansan DSOC)

  • Technical Direction

    Nao Tokui (Qosmo, Inc.)

  • Visual Programming

    Shoya Dozono (Qosmo, Inc.)

  • Sound Design

    JEMAPUR

  • Creative Direction

    Naoto Yamawaki (Sansan DSOC)

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