We have developed a music generation system that automatically generates BGM for the “SHISEIDO GLOBAL FLAGSHIP STORE,” the first flagship store of the SHISEIDO brand, which opened in Ginza, Tokyo.
We collaborated closely with a composer, Shuta Hasunuma, and selected an organic timbre that harmonizes with the store’s interior design based on the motif of Japanese gardens. We trained an AI model to generate melodies and rhythm patterns based on both his past compositions as well as songs newly composed explicitly for this project.
The BGM generation system consists of three parts. The first is a music generation engine that uses AI trained on Shuta Hasunuma’s music. The second is an engine called “Generative Music” created by the creative team “invisi”, which changes based on information such as time of the day and weather patterns. The third is an Adaptive Mixer that mixes two sound sources based on external information.
As a brand that has been exploring the frontier of beauty through art and science, the store aimed to integrate cutting-edge technology in its BGM and to provide a comfortable sound environment for the customers to face their inner beauty. Therefore, we worked hard to create music that blends harmoniously into the natural soundscape of a Japanese garden.
Client
Shiseido Company, Limited
Credits
Composer / Music Supervisor: Shuta Hasunuma Technical Director: Nao Tokui (Qosmo, Inc.), Yui Onodera (invisi Ltd.) Engineer: Yoshitaka Oishi (Signal compose Inc.), Yuichi Yogo, Takayuki Hamano（coton inc.）, Takashi Miyamoto (coton inc.), Yota Morimoto(coton inc.)