PROJECT

ToyToyota “Backseat Driver”

“Backseat Driver,” is an iPhone application that lets users to enjoy while driving.

Papa Car driving in front of your car moves exactly the same as the car you are riding using the GPS function. The Mama Car, which you are controlling, follows the Papa Car automatically. By controlling the Mama Car by moving it left and right, you can enjoy the driving.

The route that you took will be saved automatically so that you can look over.

You can gain points by collecting the items Papa Car drops, and the Landmark Icons of shops and facilities that are from the real maps. After you gained some points, you can customize your car with your own designs. The designs of your car and the saved route you took can be shared via Twitter.

Let’s get your car grow more and more, by enjoying the actual car ride!

toytoyota

CREDIT

Client
TOYOTA motor sales & marketing
CD/AD/TD
PARTY
Producer
PARTY / Seiichi Saito(rhizomatiks)
Designer
Takayuki Sugihara(roughark) / PARTY
Programmer
Nao Tokui(Qosmo)/ PARTY
Pictogram Designer
Rie Fujinaka(Noppo)
3D Designer
Yoshiyuki Odashima
Sound Designer
Tomoko Kataoka / Yu Yamaguchi(Manual of Errors Artists)
Movie Production
Engine Plus
Agency
PARTY
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