PROJECT

TOYOTA i-ROAD "Streaming Blue"

We launched the app to visualize the charge status of the vehicle’s regenerative brakes for TOYOTA i-ROAD.

“Regenerative brakes” put such motors to effective use, adopting a mechanism designed to enable recycling of electricity generated when decelerating to further power the vehicle when the driver is ready to pick up speed. This basic function is certainly not limited to the i-ROAD. It has come to be a key part of all electric vehicles being developed. – TOYOTA OPEN ROAD PROJECT

TOYOTA i-ROAD is a urban mobility. Which has features both of the motorbikes and cars.

CREDIT

Client
TOYOTA
Planning / Creative Direction
志村 和広(Dentsu)
Film Direction
加藤 友之(Detnsu Tec)
System Planning
西川 敦 (ISID)
Sound Design
Itoken
Planning / iOS Programming
Nao Tokui(Qosmo)/ Toru Urakawa(Qosmo)
Design
Seruzio Nishida (TWOTONE Inc.)
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