LLM Experience Design
Experience Design using Generative AI
"The Universe: Unread Messages", the National Museum of Emerging Science and Innovation / Exhibition Design & Direction:TOTAL MEDIA DEVELOPMENT INSTITUTE CO., LTD. (Photo:Jingu Ooki)
We design new experiences by combining Large Language Models (LLMs) and Generative AI with our deep expertise visual art, music, and design. At the intersection of creativity and technology, we help organizations imagine—and realize—what’s next.
The rise of AI-powered text generation tools like OpenAI’s ChatGPT and Google’s Gemini has sparked a new era of innovation. At the heart of these advancements lies the Large Language Model (LLM)—a powerful engine for understanding and generating human-like language. We specialize in harnessing LLM and Generative AI technologies to create meaningful, creative applications.
From interactive digital installations in museums and public spaces to proof-of-concept development, joint research, and innovation workshops, we partner with organizations to bring bold ideas to life. With years of experience at the nexus of creativity and AI, we turn emerging technologies into tangible, impactful experiences.
Collaborative Innovation
We believe the best results emerge through partnership. From concept to execution, we work closely with clients, fostering open dialogue and co-creation. By embracing iterative experimentation—testing, refining, and evolving ideas together—we unlock solutions that leverage the strengths of both teams.
Creative, Flexible Outputs
We go beyond text and code. By integrating our expertise in visual design, sound, and interactive media, we deliver experiences in diverse formats tailored to your goals. Whether it’s an immersive digital signage system, a web-based tool, a corporate workshop, or collaborative research, we shape the output to fit your vision.
Purpose-Driven Technology
We don’t follow trends—we match technology to purpose. We carefully select and apply the most effective solutions for each project. By training AI on your unique data, leveraging Retrieval-Augmented Generation (RAG) to reduce hallucinations, and fine-tuning models for context, we ensure reliable, relevant, and impactful results.
Immersive Digital Experiences
Proof of Concept (PoC) Development using LLMs
In-House Workshops & Joint Research
Immersive Digital Experiences
We design and implement LLM-powered interactive systems for museums, retail spaces, and live events—creating experiences where users can naturally converse with AI agents, explore dynamic narratives, and engage with intelligent, character-driven interfaces.
Pondering the Universe with AI The National Museum of Emerging Science and Innovation (Miraikan)
For the museum’s new permanent exhibition “The Universe: Unread Messages” (opened April 2025), we led the system development and design of “Pondering the Universe with AI”—an interactive experience where visitors engage in free-form dialogue with multiple AI agents. Each agent, represented by a unique character, responds to user questions with insights grounded in science and imagination, creating a personalized journey through cosmic themes.
”Hello, BRUTUS” with Google Gemini Ginza Sony Park
As part of “Magazine House Exhibition: From Ginza to the World,” a special exhibition held in collaboration with Ginza Sony Park to celebrate the 80th anniversary of Magazine House, we took part in the development of an experimental project titled “Hello, BRUTUS”. In this exhibition, visitors could engage in voice-based conversations—via a telephone booth—with an AI constructed from 45 years of BRUTUS magazine archives.
"The Universe: Unread Messages", the National Museum of Emerging Science and Innovation / Exhibition Design & Direction:TOTAL MEDIA DEVELOPMENT INSTITUTE CO., LTD. (Photo:Jingu Ooki)
PoC development using LLM technology
We help organizations explore and validate new applications of LLMs—whether refining early-stage ideas, enhancing existing tools, or building prototypes that demonstrate real-world value.
NeuCraft
A fusion of AI and traditional craftsmanship, NeuCraft leverages LLM and image generation technologies to create novel ceramic designs. By training models on custom data, we developed a tool that generates designs from text prompts or hand-drawn sketches—bridging heritage techniques with generative innovation.
In-House Workshops & Joint Research
We design and facilitate innovation workshops that spark creativity and collaboration within organizations. From tools assisting new concept creation to deep dives into the latest AI research, we help teams explore new possibilities together.
LLM-Based Conception Support Tools
An experimental tool that uses LLMs to expand creative thinking. Input a word, and it generates related concepts or interpolates between two ideas—helping users navigate the semantic landscape and discover unexpected connections. We’re exploring how AI can serve as a true partner in ideation, unlocking new paths for innovation.
